Shopify Launches 'Audiences' Targeting Tool;  VNG Valuation Drops to $364M

Shopify Launches ‘Audiences’ Targeting Tool; VNG Valuation Drops to $364M

In right now’s ExchangeWire newsreel: Shopify launches “Audiences” to bypass Apple’s stress on monitoring and focusing on; Vietnam’s VNG sees valuation fall to US$364m (£301.6m); and German grocery firm Flink achieved gross sales of €400m (£353m) in 2022.

Shopify Audiences emerges to bypass Apple’s privateness crackdown

Canadian e-commerce large Shopify has launched a new tool, “Audiences.”focusing on customers of a few of the world’s largest promoting platforms. If profitable, the device might assist the internet marketing {industry} recuperate from the multibillion-dollar blow of Apple’s privateness restrictions final 12 months.

In response to the corporate’s president, Harley Finkelstein, the device was developed in 2022 after discussions with Meta and Google. Audiences enable retailers to collate and add buyer knowledge to Meta and Google’s promoting platforms; This knowledge entrepreneurs can then use as a template for focusing on. prospects with related pursuits and behaviors.

Vietnam Unicorn VNG drops to 364 million USD

Vietnam’s first tech unicorn, VNG is expected to be listed locally later this month at a valuation of $364 (£301.6m). The corporate, which offers digital providers in social media, streaming music, fintech and extra, will record 35.8 million shares at US$10.15 (£8.41) every on the Hanoi Inventory Alternate.

The autumn in worth of VNG, which was beforehand valued at US$2.2 billion (£1.82 billion) and signed a memorandum of understanding with the Nasdaq in 2017, got here as a shock to the {industry}.

German Flink reaches 400 million euros in gross sales

Berlin-based startup Flink reports reaching sales of €400m (£353m) in 2022. The corporate, which now stands as one in every of Europe’s final impartial meals supply ventures, has countered the pattern of collapsing quick supply corporations amid an industry-wide funding scarcity.

With over US$700m (£580) financing from backers like Prosus and DoorDash, Flink is optimistic that its core German enterprise can be worthwhile by the tip of 2023, regardless of the quick supply market’s notoriety for burning money.

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the reality of the day

20% – The quantity of distribution facilities of Flink which are presently worthwhile.

Supply: Finance Times

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