Sandvine's 2023 Global Internet Phenomena Report Shows 24% Increase in Video Traffic as Netflix Volume Overtakes YouTube

Sandvine’s 2023 Global Internet Phenomena Report Shows 24% Increase in Video Traffic as Netflix Volume Overtakes YouTube

The streaming and short-form video craze are just some of the drivers behind the double-digit development in web visitors quantity.

WATERLOO, ON, January 17, 2023 /PRNewswire/ — Sandvine’s 2023 Global Internet Events ReportThe acknowledged authoritative supply for world app utilization and web visitors developments exhibits world web visitors quantity elevated by 23%, largely resulting from elevated video streaming utilization and continued development in visitors throughout app classes together with gaming, cloud, VPNs, marketplaces. and convention.

Whereas Sandvine examines precise utilization knowledge from greater than 177 service suppliers worldwide, it exhibits that the “Massive 6” (Fb, Amazon, Google, Apple, Netflix and Microsoft) nonetheless generates practically half of all web visitors with Google and Netflix. liable for the biggest volumes.

“Following the historic COVID-induced web visitors surges in 2020 and 2021, the ‘new regular’ in app utilization and volumes is right here to remain,” mentioned Sandvine Chief Options Officer. Samir Marwaha. “The speedy acceleration of digitalization has led to a higher reliance on functions and a speedy evolution in the direction of extra subtle functions that mix a number of features and options.”

Video Chargeable for 65% of Web Quantity

Sandvine’s findings embrace video utilization rising 24% in 2022, presently accounting for 65% of all web visitors. Netflix changed YouTube because the top-traffic app for the primary time, and TikTok, Disney+, and Hulu had been among the many prime 10 traffic-generating apps.

“It is gotten to the purpose the place it will possibly now not be thought of a standalone class, as video is now an integral a part of conferencing, gaming, social networking, messaging, and practically all functions,” mentioned Marwaha.

Trade at a Milestone

To maintain up with these unprecedented calls for, telecommunications firms have stepped up their community upgrades and deployments. Nevertheless, the video assault, coupled with a rising variety of functions mixed with higher calls for for latency, bandwidth and throughput, is placing large pressure on world networks.

“As completely different OTT platforms develop their companies and lift expectations, they’ll merely increase costs to fund service enhancements, however the telecommunications firms that construct and keep the networks on which these companies are constructed can’t search regulatory assist, and the info on this report exhibits why,” mentioned Sandvine CTO. Alexander Havang

Rising utilization, volumes and complexity mixed with ever-increasing buyer expectations and strict regulatory constructions have introduced the telecom business to a crossroads.

“Sandvine’s International Web Occasions Report exhibits very clearly that web visitors and app utilization won’t ever return to pre-COVID ranges,” the CEO mentioned. Ray Mota ACG Analysis believes that telecom operators shall be extra focused when, the place and the right way to make investments. “Telco service suppliers ought to look past primary community performance and ask greater than ‘Can my community sustain?’ As a substitute of ‘How can I make my prospects blissful?’ By understanding the true high quality of expertise, they’ll leverage what they’ve extra effectively and higher goal investments that want extra.”

To get personalized community views of discovered classes and apps 2023 International Web Occasions ReportSandvine could interact individually with service suppliers who need to run networks extra effectively and construct networks round high quality of utility expertise somewhat than simply community tonnage. To be taught extra, Download Sandvine’s 2023 Global Internet Events Reportand Contact Sandvine To schedule a gathering at MWC Barcelona.

About Sandvine
Sandvine’s cloud-based portfolio of Utility and Community Intelligence helps prospects analyze, optimize, and monetize their utility experiences utilizing contextual machine learning-based insights and real-time actions. Market-leading classification of over 95% of visitors on cellular and glued networks by consumer, app, machine, and site, dramatically growing interactions between customers and apps. For extra info on delivering a premium expertise with uniquely wealthy, real-time knowledge that may enhance efficiency and revenues, go to: or observe Sandvine LinkedIn, twitterand Facebook

Media hyperlink:
Susana Schwartz
[email protected]

SOURCE Sandvine

#Sandvines #International #Web #Phenomena #Report #Reveals #Improve #Video #Visitors #Netflix #Quantity #Overtakes #YouTube

Leave a Comment

Your email address will not be published. Required fields are marked *