Republic Day sale nets 24% more orders this year

Republic Day sale nets 24% more orders this year

In response to Unicommerce information, e-commerce platforms recorded 24 p.c annual development so as volumes in 2023 Republic Day gross sales in comparison with 2022. The SaaS firm analyzed greater than 9.5 million order gadgets processed throughout the 5 days of the Republic Day sale in 2022 and 2023.

The wonder and private care section recorded the utmost development (31 p.c) so as volumes. Within the make-up section, winter care merchandise reminiscent of kajal, eyeliner, lipstick and concealer, in addition to physique lotion, physique oil and lip balm had been in excessive demand.

The style section grew 29 p.c year-on-year throughout the five-day gross sales interval. Whereas jackets, denims, tracksuits, t-shirts and belts had been in demand for males, tops, clothes, high-waisted denims, kurta, earrings and bracelets had been largely bought within the girls’s section.

Different in style gadgets ordered throughout the sale included cricket bats, badminton rackets, watches and perfumes. The house and decor section noticed 9 p.c development with towels, laptop computer tables, flower pots, bottles and wardrobe organizers reaching larger volumes.

The SaaS platform Unicommerce permits retail manufacturers to streamline the post-purchase features of their e-commerce operations by merchandise for order administration, warehouse administration, omnichannel and vendor administration. Unicommerce merchandise are distributed in classes reminiscent of FMCG, attire, footwear, eyewear, private care, well being and prescribed drugs, and rising segments reminiscent of pet care, dwelling decor, nutraceuticals, toys, child merchandise and automobile equipment. Its clients embrace model aggregators, marketplaces and third-party logistics.

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