Report says YouTube is testing free, ad-supported streaming channels

By Jon Swartz

Video platform checks idea with choose media companions

YouTube is testing a brand new hub of free, ad-supported streaming channels and placing it on a aggressive collision course with Roku Inc., Paramount World’s Pluto TV, and Fox Corp.’s Tubi.

In keeping with a Wall Avenue Journal report, Alphabet Inc.’s (GOOGL)(GOOGL) video platform is in talks with leisure firms to stream its films and exhibits, and is testing the idea with choose media companions.

“We’re all the time in search of new methods to provide viewers a central vacation spot to extra simply discover, watch and share the content material that issues most to them,” mentioned a YouTube spokesperson.

YouTube generated $7.1 billion in advert income, 13% of Google’s complete advert gross sales, in its fiscal third quarter, however this was the primary drop since Alphabet started reporting on the monetary efficiency of its video unit in 2020.

YouTube has not too long ago taken on varied streaming gambles, together with paying $2 billion a yr for the rights to the Nationwide Soccer League’s Sunday Ticket sequence, in addition to making a market that enables customers to join paid streaming companies.

-Jon Swartz

 

(LAST) Dow Jones Newswires

01-13-23 1324ET

Copyright (c) 2023 Dow Jones & Firm, Inc.

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