Indian consumers: Most Indian consumers want red labels on ultra-processed food packages and e-commerce listings

Indian consumers: Most Indian consumers want red labels on ultra-processed food packages and e-commerce listings

Most Indian shoppers favor crimson labels on the entrance of the pack to establish ultra-processed meals, in addition to clearly seen on e-commerce websites and apps subsequent to listings, in keeping with a brand new report from neighborhood social media. LocalCircles platform mentioned.

Thus far, the nationwide regulator’s Meals Security and Requirements Authority of India (FSSAI) draft proposal on star score techniques to designate high-fat, sugary and salty meals (HFSS) has been opposed by well being teams, who say star scores will not be efficient. in curbing the consumption of unhealthy meals. The regulator as soon as once more invited feedback from healthcare professionals and shopper organizations to handle issues about labeling of packaged meals.

In response to the report, as an alternative of the star score system really helpful by the FSSAI, 77 p.c of shoppers surveyed would really like extremely processed meals to be recognized with a crimson label on the entrance of the package deal.

The report says that when shoppers buy on e-commerce platforms, they don’t have the benefit of seeing the complete product packaging and typically solely have entry to a thumbnail-size picture.

“If carried out, these suggestions will go a great distance in elevating consciousness about ultra-processed meals and lead shoppers to show to more healthy options,” the report mentioned.

LocalCircles mentioned it’s going to share the findings of this survey with the FSSAI and the Ministry of Well being and Household Welfare.

Respondents urged {that a} crimson label or rectangular bar subsequent to the itemizing may be a strategy to establish such meals on e-commerce platforms. The report famous that 7 out of 10 respondents believed that labeling on the entrance of the package deal with coloration codes is a simpler strategy to scale back consumption of unhealthy meals than a star score system.

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