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Bluesport Leisure Pvt. Ltd. introduced as we speak that Viacom18 has secured the media rights for the inaugural season of the Premier Handball League (PHL). Viacom18 will present multiplatform protection on JioCinema, Sports activities 18-1 (HD & SD) and Sports activities 18 Khel.

The inaugural season of the Premier Handball League will begin on 8 June 2023 and can run till 25 June 2023. The Worldwide Handball Federation has acknowledged India as the following massive vacation spot for Handball. To reinforce the efforts of Bluesport Leisure Pvt. Ltd., Indian Handball Affiliation and South Asian Handball Federation, Viacom18, will probably be showcasing the Premier Handball League reside from 19:00 to 22:00.

Viacom18 not too long ago acquired world tv and digital rights to broadcast the Girls’s Premier League (WPL) within the 2023-2027 season. They’re additionally the digital broadcasters of the Indian Premier League (IPL). Moreover, with 32 million viewers watching JioCinema on the ultimate day of the FIFA World Cup, the community reached historic figures throughout the 2022 FIFA World Cup in Qatar as digital viewership surpassed TV in India for the primary time ever for a world main sporting occasion. .

Greater than 110 million viewers digitally consumed the content material and JioCinema remained the #1 free app downloaded on iOS and Android all through the match, making India one of many highest digital viewers markets for the FIFA World Cup.

The Premier Handball League is the primary skilled handball league in India. The primary of its type, the competitors is related to the South Asian Handball Federation and sponsored by the Asian Handball Federation and the Worldwide Handball Federation.

Within the first season, six groups will face one another in a 30-game round-robin format, adopted by three elimination matches to find out the eventual champion. 33 video games will probably be unfold over 18 days and every workforce can have not less than 10 video games. Every roster will include 17 gamers consisting of 14 Indian gamers and three international gamers.

Handball, widely known because the quickest Olympic Sport, has a robust grassroots presence in India. The recognition of handball on the grassroots stage is as a result of tireless efforts of the Handball Affiliation of India. They’ve ensured that the nationwide workforce’s rating on the world stage is continually rising.

Abhinav Banthia, President of BluesportTalking on the identical topic, “India is rising exponentially as a sports activities nation. Handball has a really robust presence within the nation, particularly on the grassroots stage. Our thought behind the Premier Handball League was to assist the game capitalize on its reputation by giving it a platform to extend the game’s traction in India. We’re completely satisfied to welcome Viacom18 as their official broadcast associate, as we consider they are going to assist us deftly bundle this competitors in order that this distinctive league turns into enticing to followers. General, we consider that in the event you mix velocity, power, endurance, agility, technical precision, talent, teamwork and fast-paced motion, you’ve got come to Handball and the Handball league would be the main indoor sports activities league on this nation. very quickly.”

South Asian Handball Federation Normal Secretary Dr. Anandeshwar Pandeytalked about how the league can revolutionize the game of Handball in India. “The Premier Handball League will present the a lot wanted help that Indian Handball has wanted for years. It’s going to additionally assist draw consideration to Handball not solely in India however all through South Asia which I’m certain will assist improve the participation and recognition of the game. Premier Handball League particularly “As they’ve introduced Viacom18 as a broadcast associate, it has all of the substances to be a vastly profitable occasion. I’m assured the league will develop quickly as it’s set to provide tomorrow’s star athletes for Indian followers to help.”

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