Hype Hair CEO Lia Dias makes strategic strikes to carry Hype Hair again to the fore
LOS ANGELES – January 13, 2023 – (Newswire.com)
A yr after buying Hype Hair journal and celebrating its thirtieth anniversary, magnificence tycoon Lia Dias made one other acquisition (GoodGoodHair) and an trade veteran and companion (Dennis McKinley, Detroit Equities) whereas specializing in persevering with to diversify Hype Hair. added. scaling Hype Hair internationally by way of its income mannequin and e-commerce, licensing, franchising and video/podcast content material.
Based in 1992 by Belinda Trotter, the journal has at all times been an trade chief in all issues hair-related for girls of shade, with superstars Beyoncé, Ciara, Rihanna, Erykah Badu, Nia Lengthy, Trina and extra adorning its cowl.
“We purpose to proceed Hype Hair’s lengthy custom of offering a platform for girls of shade all over the world to inform tales, present schooling, information and visible content material whereas additionally including merchandise by way of e-commerce and licensing that present the identical content material. Get again to us by way of the HH group,” mentioned Lia Dias.
Hype Hair additionally introduced a partnership with Bronner Bros., the most important skilled commerce present devoted to multicultural magnificence, as its official media companion, and licensing offers with Conair.
Hype Hair will add an Atlanta satellite tv for pc workplace and preserve its headquarters in Los Angeles, California.
The phrases of the acquisition of The Good Good Hair is not going to be disclosed.
About Hype Hair
Hype Hair is the main supply for the most recent in Black hair and wonder tendencies, merchandise and hairstyles. Lia Dias will proceed as CEO and Dennis McKinley will be a part of the board of administrators to guide licensing and e-commerce.
Press Launch Service
Hype Hair Reaches Beautiful Hair, Adds E-Commerce and Industry Senior
#Hype #Hair #Reaches #Stunning #Hair #Provides #ECommerce #Business #Senior