Hype Hair CEO Lia Dias makes strategic strikes to convey Hype Hair again to the fore
LOS ANGELES, January 13, 2023 (GLOBE NEWSWIRE) — One 12 months after buying Hype Hair journal and celebrating its thirtieth anniversary, magnificence tycoon Lia Dias has made one other acquisition (GoodGoodHair) and is a veteran and affiliate within the trade ( Dennis McKinley), Detroit Equities) focuses on diversifying the Hype Hair income mannequin and scaling Hype Hair internationally via e-commerce, licensing, franchising, and video/podcast content material.
Based in 1992 by Belinda Trotter, the journal has all the time been an trade chief in all issues hair-related for ladies of shade, with superstars Beyoncé, Ciara, Rihanna, Erykah Badu, Nia Lengthy, Trina and extra adorning its cowl.
We purpose to proceed Hype Hair’s lengthy custom of offering a platform for ladies of shade all over the world to inform tales, present training, information and visible content material whereas additionally including merchandise via e-commerce and licensing that present the identical content material. Get again to us via the HH neighborhood,” mentioned Lia Dias.
Hype Hair additionally introduced a partnership with Bronner Bros., the biggest skilled commerce present devoted to multicultural magnificence, as its official media accomplice, and licensing offers with Conair.
Hype Hair will add an Atlanta satellite tv for pc workplace and preserve its headquarters in Los Angeles, California.
The phrases of the acquisition of The Good Good Hair is not going to be disclosed.
About Hype Hair
Hype Hair is the main supply for the newest in Black hair and wonder tendencies, merchandise and hairstyles. Lia Dias will proceed as CEO and Dennis McKinley will be part of the board of administrators to steer licensing and e-commerce.
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