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How does YouTube calculate creators’ share of ad revenue for Shorts?

YouTube will share advert income with Shorts creators beginning subsequent month. Nevertheless, the creator of the creator advert income sharing program has launched a brand new twist with its short-form video service.

In contrast to YouTube’s conventional income sharing program, or Pulse, TikTok’s revenue sharing programYouTube doesn’t add advertisements to particular person Shorts movies to share income immediately with creators and publishers. As a substitute, it’s going to pool the income to divide it amongst eligible Shorts producers – however solely after it takes under consideration the platform’s music licensing prices.

In different phrases, the YouTube Shorts revenue-sharing mannequin is not so simple as “the advertiser pays the platform, the platform pays the creator.” As a result of the video under is damaged, calculating tips on how to break up YouTube Shorts advert income is extra like paying taxes than primary arithmetic.

How YouTube is calculating creators’ ad-revenue shares for Shorts

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