ESL Expands Esports Championship Streaming on YouTube, Extends Twitch Deal

ESL FACEIT Group (EFG), one of many world’s largest aggressive gaming and esports firms, has introduced that it’ll convey world-class esports content material to extra followers worldwide by providing match reside streams throughout a number of viewing platforms and increasing its operations to YouTube. and its enlargement Longstanding global partnership with Twitch.

This non-exclusive distribution of content material will run on EFG’s common ESL, FACEIT, DreamHack and DreamHack Sports activities Video games manufacturers. recently announced ESL R1 racing league— and marks a marked enlargement from the gaming-heavy Twitch platform in favor of different captive video communities.

EFG hopes its expanded distribution on YouTube will open up new alternatives for the group to develop its presence on the platform and supply alternatives for followers to interact with content material in several methods.

ESL championships featured on YouTube and Twitch embrace:

Mark Cohen, chief relations officer and senior vice chairman of brand name and media partnerships at EFG, mentioned that as video games proceed to create worlds that transcend gameplay, it is vital that his group connects with the neighborhood, wherever they’re.

He continued, “Broadcasting our occasions reside on our personal broadcast channels throughout a number of platforms will increase the attain of our merchandise by our official Media Rights companions and permits us and our model companions to develop and nurture the esports neighborhood and higher serve players worldwide.

“Based mostly on {our relationships} with Twitch and YouTube, we now have the chance to offer a greater viewing expertise for followers, and we’re excited to see them on this journey.”

EFG’s first duo livestream on Twitch and YouTube channels will kick off tomorrow (February 1), with ENCE paiN Gaming and Cloud9 going through off towards IHC Esports. CS:GO At IEM Katowice 2023.