Drawing the Future of the Toy Market - From E-commerce to NFTs

Drawing the Future of the Toy Market – From E-commerce to NFTs

Key tendencies following the pandemic embody technology-driven advertising improvements

HONG KONG, Jan 11, 2023 – (ACN Newswire) – Delegates to the Hong Kong Toy Trade Convention 2023 heard that business gamers particularly must make amends for tendencies in expertise use because the world returns to regular this 12 months. The convention coated numerous urgent points, tendencies and aspirations of the business with the theme “Way forward for Gaming”.

The one-day convention on January 10 was collectively organized by the Hong Kong Commerce Growth Council (HKTDC), the Hong Kong Industries Federation, the Hong Kong Toy Council and the Hong Kong Restricted Toy Producers Affiliation, and was run concurrently with Hong Kong Restricted. HKTDC Hong Kong Toys & Video games Honest, HKTDC Hong Kong Child Merchandise Honest and Hong Kong Worldwide Stationery & Faculty Provides Honest.

Key tendencies

The primary speaker of the convention, Clifton Chiu, Toys and Video games Analysis Analyst of Euromonitor Worldwide, examined three predominant toy business tendencies and said that the impression of scientific academic toys, youngsters’s toys and sustainability can be on the agenda.

Mr. Chiu stated the scientific academic toys are the right product for households who need to mix training and enjoyable for his or her youngsters in the course of the COVID-19 pandemic lockdowns which can be limiting out of doors actions and college. He stated kindergartens in Hong Kong have elevated entry to scientific academic toys that enrich completely different facets of their studying, akin to math and vocabulary, whereas Singapore has put robotics and programming in its major faculty curriculum since 2018.

He stated youngsters, largely younger professionals, are keen to spend their disposable earnings on collectible toys like blind packing containers that enable them to relive their childhood. Kidults might spend $15,000 on a pair on Jimmy Choo x Sailor Moon restricted version boots, however believed extra manufacturers might see potential to monetize the nostalgia.

Sustainability has more and more impacted the manufacturing and packaging of toys and video games, with many main gamers akin to Lego advising customers, tailoring manufacturing and packaging strategies to customers’ sustainability selections, stated Mr. Chiu. For instance, Mattel’s Barbie Loves the Ocean Sequence is produced from recycled plastics collected from the ocean.

Mr. Chiu stated, “Toys and video games are not only a drawback for youngsters. It is a largely multi-generational business that has and can proceed to entertain everybody, regardless of how outdated you might be or the place you reside.”

The place and what to search for

Within the second session, Key to Success – What You Must Know, three business veterans shared their intelligence.

Primarily based on years within the business, Salley Sze, co-founder of Eastcolight (Hong Kong), said that it’s important to develop a great model that helps construct belief for present and potential clients that may finally translate into potential enterprise. He then supplied recommendation on {hardware} and software program, from manufacturing to folks administration, from high quality management to assembly numerous worldwide requirements, from advertising and promotions to social duty that helps obtain success.

Arnoldo Concepcion, Co-President of Animoca Manufacturers, stated that web3 applied sciences are at an early stage of improvement, however use immutable tokens (NFT, blockchain applied sciences) that enable customers to make use of expertise and interplay to take part in digital lives. This had nice potential in toy business purposes. Web3 applied sciences can enable, for instance, a consumer of an RPG (role-playing) online game constructing a citadel to create various kinds of experiences, akin to inviting associates to go to the citadel or renting the digital constructing that creates worth for gamers. , he took be aware.

Mr. Concepcion additionally launched the idea of decentralized governance, which permits individuals to personal their very own platform, versus a centralized social gathering that may make selections which will or might not be good for the ecosystem and individuals. “These ideas are at a really early stage and it is time for a lot of concepts to flourish, develop and take a look at,” he pressured.

Noletta Chiu, Govt Director of Medialink Group Restricted, stated the licensing business is a multi-billion greenback international market and the very best promoting gadgets are largely licensed characters. Matching goal clients with trending merchandise, together with progressive advertising, had been key success factors in toy licensing.

New sport to play

Within the panel dialogue, E-Commerce Shaping the Approach of the Toy Trade, moderator, Hong Kong E-Commerce Affiliation President Stanley Lee, invited the three audio system to share their insights.

Yoyo Ng, Managing Director of iClick Interactive Asia Group Restricted, launched attendees to the corporate’s proprietary omnichannel advertising platform that fulfills the corporate’s data-driven advertising automation targets. He added that the market intelligence platform presents viewers insights that may assist formulate digital advertising methods in Hong Kong, Mainland China and worldwide. “The fantastic thing about digital is that every little thing is measurable so we will establish and measure conversions for all clients,” he defined.

AlipayHK Affiliate Enterprise Growth Director Betty Tse stated the widespread adoption of on-line purchasing and digital funds in the course of the pandemic has allowed retailers to research transactions and discover merchandise that match customers’ wants and pursuits. This has led Alipay to launch a digital market platform in Could final 12 months that permits its buying and selling companions in Hong Kong to succeed in its 1.3 billion mainland customers. As well as, the corporate was forming a world alliance with Japan, Korea, Asia and elsewhere in Europe in order that digital wallets are linked globally to supply efficient advertising and cost comfort.

Raymond Choy, Founding father of Toy2R Group Restricted, stated the corporate used to design and manufacture toys within the mainland and promote to Europe by its distributors. This has been made unimaginable in the course of the pandemic course of. To outlive, the corporate researched the mainland NFT market, which was an incredible success. For instance, the corporate launched three restricted editions of 10,000 copies every of the hero character QEE on the Alipay platform in October 2021, which offered out in 95 seconds.

Raymond emphasised that the e-commerce platform is greatest suited to small and medium-sized firms and producers, particularly for buying and selling in small portions. “Producers should make investments money and time to experiment
[e-commerce] after which you’re going to get good outcomes,” he suggested.

Honest Web sites

– HKTDC Hong Kong Toy and Recreation Honest:


– HKTDC Hong Kong Child Merchandise Honest:


– Hong Kong Worldwide Stationery and Faculty Provides Honest:



The Hong Kong Commerce Growth Council (HKTDC) is a statutory physique established in 1966 to advertise, assist and develop Hong Kong commerce. With 50 places of work worldwide, 13 of that are in Mainland China, HKTDC promotes Hong Kong as a two-way international funding and enterprise hub. HKTDC organizes worldwide exhibitions, conferences and enterprise missions to create enterprise alternatives in mainland and worldwide markets for firms, particularly small and medium enterprises (SMEs). HKTDC additionally supplies up-to-date market info and product info by analysis reviews and digital information channels. For extra info please go to: www.hktdc.com/about us. Comply with us on Twitter @hktdc and LinkedIn.

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