Releases Digital Trends Report for E-Commerce in 2023

The corporate additionally printed a small enterprise survey and located that greater than a 3rd of SME homeowners are turning to e-commerce to outlive the pandemic.

NEW YORK, February 2, 2023 /PRNewswire/ —, one of many world’s largest B2B e-commerce marketplaces, a enterprise unit of the Alibaba Group (NYSE: FATHER), at present introduced its forecasts for key digital export tendencies in 2023 and findings from its in-house 2022 small enterprise survey for world suppliers. Digital B2B Outlook 2023. predicts that some enduring tendencies will proceed subsequent 12 months, such because the rise of digital personalization and video advertising in B2B e-commerce. Nevertheless, new tendencies corresponding to real-time messaging are taking form within the B2B house. Digital B2B Outlook 2023 Key findings consultants supplied their forecasts on crucial tendencies in B2B digital exports to assist B2B sellers put together for 2023:

  1. Digital transition: in response to incoming knowledge OECD70% of small firms surveyed stated the affect of COVID-19 is pushing them to speculate extra in digital applied sciences. B2B on-line retailers will doubtless see extra competitors in 2023 as companies proceed to adapt to the rising want for digitization.
  2. Digital advertising and administration: New entrants to the B2B market will attempt to make a gradual entry into the digital gross sales house. Digital advertising will permit newcomers to shortly get a share of the house. There may even doubtless be a rise in firms utilizing digital instruments for administration functions, corresponding to productiveness and design instruments.
  3. Knowledge pushed advertising: Extensively used advertising instruments have made nice strides within the knowledge entry capabilities they provide companies, and it will proceed into 2023. Wider knowledge entry permits firms to plan, check and launch profitable advertising campaigns. Corporations may apply higher knowledge to judge and be taught from their advertising campaigns.
  4. customization: Prospects need to really feel seen and heard by the companies they frequent on-line. This 12 months will see will increase in customization alongside the shopper buy journey.
  5. Time spent on-line: In accordance with Data ReportThe marginally lowering common hours spent on-line every day alerts that on-line sellers should maintain combating for patrons’ consideration in 2023.
  6. Video advertising: Video advertising will proceed to realize floor in 2023. Whereas short-form movies are the most well-liked in the meanwhile, there’s room for development in consumption of long-form and live-streamed movies.
  7. Actual-time messaging: Patrons are more and more used to quick service throughout industries, and B2B promoting is not any completely different. Consequently, sellers are implementing strategies to realize real-time or near-real-time purchaser engagement, corresponding to using chatbots, that are more and more integrated into e-commerce markets.

“2022 has introduced vital challenges for micro, small and medium enterprises (MSMEs) introduced on by unstable power costs and rising inflation.” Andrew Zheng, Vice President of “Digital promoting has supplied these companies the chance to achieve clients domestically and globally with out straining their working budgets, however B2B sellers should keep one step forward of digital export tendencies in 2023 to make sure continued success.”

Rising E-Commerce Commerce Exports for the USA

The US has many key exports, however has recognized 5 of the B2B e-commerce-related exports to rise in 2023. These embrace:

  1. Mineral Fuels (13.7%) total exports)
  2. machines, together with computer systems (11.9%) total exports)
  3. electrical tools (10.6%) total exports)
  4. Autos (7% of total exports)
  5. Medical Equipment (6%) total exports)

The US has began to play a extra distinguished position within the export of mineral fuels and this doesn’t seem like a pattern that may change in 2023. Canada, Mexican, Europe, Chinese languageand Japan.

Small Enterprise Survey for World Suppliers

Along with its digital tendencies, shared the findings of the Small Enterprise Survey for World Suppliers, a survey of practically 1,000 B2B suppliers worldwide that goals to higher perceive the implications of operating SMEs throughout financial headwinds and the pandemic. Key findings included:

  • Companies with the least variety of workers have been extra negatively impacted by final 12 months’s robust market. Truly, Of these surveyed with fewer than 10 workers, 25% closed fully, whereas solely 13% of these with greater than 250 workers had the identical outcomes.
  • Small companies acquired artistic to maintain gross sales excessive and survive post-pandemic pressures. Utilizing e-commerce was one of the best technique for survival. 36% of small companies making an attempt e-commerce or digitization throughout and straight after the pandemic. Many have flocked to B2B e-commerce markets and proceed to make use of these sources in at present’s market. Truly, 54% of small companies surveyed stated B2B e-commerce platforms proceed to be essential to their present operations..
  • Catching extra gross sales and rising the variety of clients, Greater than a 3rd (32%) of small companies have turned to increasing their gross sales channels to get better from the results of the pandemic. Different techniques used embrace reducing spending (13%), searching for help from native governments or establishments (11%), and investing in analysis and growth (8%) to improve merchandise..

“Understanding how small companies and B2B distributors have navigated the turmoil of the previous few years helps us higher perceive the place they’re going subsequent,” he stated. Andrew Zheng, Vice President of “Sellers are dedicated to the significance of e-commerce for his or her companies and can proceed to thrive in 2023.” acquired survey responses from greater than 1,000 B2B distributors, the vast majority of whom have been from 10 international locations representing all continents. This group consists of each thriller and in-service clients, so previous or present use of was widespread amongst all contributors.

To be taught extra about or to schedule a press interview, please go to or contact us. [email protected].

About, the primary enterprise unit of Alibaba Group, is the main B2B e-commerce platform for world B2B commerce. We provide one-stop B2B enterprise options that cowl the complete worth chain of cross-border commerce, together with sourcing, funds, logistics and success. has over 200 million merchandise to greater than 40 million energetic world enterprise patrons in additional than 40 classes, with greater than 200,000 suppliers of various varieties, together with producers and exporters worldwide.

In at present’s advanced and ever-changing enterprise atmosphere, strives to empower world small and medium companies to realize digital transformation and seize world enterprise alternatives.


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