Kalli Purie, vice chairperson, India Today Group, with Gautam Anand, managing director of APAC (Asia and Pacific)- YouTube.

Aaj Tak surpasses 50 million subscribers on YouTube

NEW DELHI: Hindi information channel Aaj Tak, owned by TV At this time Community, grew to become the primary information channel to succeed in 50 million subscribers on YouTube worldwide. The file was commemorated when Kalli Purie, vice chairman of India At this time Group, met Gautam Anand, normal supervisor of APAC (Asia & Pacific) YouTube in Singapore.

“Belief has all the time been elementary to viewer engagement at AajTak. It is no completely different on our YouTube channel, however on a a lot bigger scale with a whole bunch of movies uploaded day-after-day. Purie is equally dedicated to getting new audiences to find our channel whereas additionally encouraging loyal viewers to revisit. and it permits us to spend money on discovering what works on YouTube.

Aaj Tak began his digital journey by launching his YouTube channel in 2009 and first began streaming information reside on YouTube in 2017. The recognition the channel gained led to YouTube’s Diamond play button surpassing 10 million in 2019. subscribers.

“Regularly experimenting with new codecs like brief movies and investing in our group web page has actually paid off and the fixed breaking information has helped construct a really loyal fan base,” Purie stated, naming occasions just like the 2022 Presidential Election, Photo voltaic Eclipse, and the Cricket World Cup. . as drivers.

To seize youthful audiences who spend increasingly more time on the Web, tv information channels are increasing their attain by programming on YouTube and Fb, in addition to digital channels.

Whereas most channels run web sites with tales in-text, video clips within the information, and masking softer way of life matters like motion pictures, meals, and vogue, browsing Fb, Instagram, and YouTube, some transcend that. In line with the Ficci-EY media and leisure report from March 2021, the variety of on-line information viewers reached 450 million in 2020. India has the world’s second largest digital inhabitants at 468 million, and time spent on-line elevated by 32% in 2020.

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