90% of US children aged 12 and under choose YouTube as a viewing platform

90% of US children aged 12 and under choose YouTube as a viewing platform

To assist Exact TV and our promoting companions higher perceive the US household market, we accomplice with Giraffe Insights, a number one youngster, youth and household analysis company, to publish particular studies masking the media consumption habits of US kids aged two and 12. insights from their mother and father.

Along with these studies, which give invaluable market insights, they assist energy Exact TV’s contextual intelligence platform that our model and company companions leverage for smarter video-level advert concentrating on.

Known as PARK (Remaining Advertiser Report: Youngsters), final report In america, 2,000 households have been surveyed, together with kids and their mother and father. This US report builds on our earlier work masking this subject. Scandinavian childrenconsumption habits, household co-view and youngsters effect on family vacation choices.

The report reveals that 84% of youngsters use YouTube as the primary means they eat video content material, and 40% of youngsters spend as much as 2 hours a day on YouTube.

Extra info exhibits that over 50% of youngsters ask their mother and father to purchase one thing they noticed marketed on TikTok.

As TikTok is a number one rising platform for reaching youngsters, we additionally seemed on the emergence of YouTube Shorts, YouTube’s short-form leisure reply to TikTok.

As well as, the report reveals:

  • 50% of youngsters watching YouTube are conscious of YouTube Shorts.
  • 4 out of 10 youngsters who watch YouTube additionally watch YouTube Shorts.
  • A fifth of YouTube Shorts viewers additionally bear in mind seeing YouTube Shorts adverts on YouTube.

“I am interested in these insights to additional energy Exact TV’s contextual intelligence engine and assist our companions drive higher gross sales in 2023,” says Christian Dankl, Co-Founder and President of Exact TV.

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