- Elna Cain is a contract author for B2B companies incomes six figures a 12 months.
- He began discovering greater paying jobs when he optimized his web site and visitor posting on blogs.
- Interacting with potential clients on social media earlier than reaching out immediately additionally helped her.
Elna Cain, 42, began freelancing in 2014 as her maternity go away ended. As a particular schooling assist employee and behavioral therapist on the time, she wished to remain at dwelling together with her new child twins, so she started searching for a approach to earn cash remotely.
So I turned to job boards like Freelance Writing, probloggerand blog Pro, in addition to LinkedIn to search out greater paying gigs. However he stated his enterprise actually took off after he optimized his web site, began visitor posting for blogs in his area of interest, and reached potential clients by way of social media.
Right now, it makes six figures a 12 months when writing earnings. B2B SaaS content – basically bridging the hole between one individual’s downside and the way a specific SaaS product will help resolve it – for manufacturers like Walmart, optin beastand Blog Wizard and gross sales online courses for aspiring freelancers. (He declined to present an actual quantity, however Insider has documented his earnings.)
All this work takes him solely 5 to 6 hours a day. He shared with Insider how he arrange his advertising and marketing and lead era channels to maintain himself a gentle movement of consumers.
Creating a web site that showcases your abilities and targets your perfect buyer
whereas constructing it personal Web siteCain stated he began by trying on the web sites of different freelancers he discovered by looking out Twitter, Google, and LinkedIn. She famous how simple it’s to navigate as a possible shopper and sure pages freelancers have a tendency to incorporate, similar to an “about” web page that does not speak about freelancers’ schooling or love of writing however talks about their purchasers and the way they will help. them with their data and experience; a ‘rent me’ web page detailing the freelancer’s hiring course of and what they’re doing to focus on their content material; and a testimonials part summarizing their success tales with previous clients. He additionally used the portfolio pages of different freelancers as inspiration for the roles he wished to pursue.
It has adopted a qualitative slightly than a qualitative method. “Hundreds of individuals come to my web site each month, solely about 400,” Cain stated. “However I convert a major variety of these 400 folks.”
Turning a web site customer right into a buyer, he stated, includes making it very clear what providers you provide, what issues you’ll be able to resolve, and why you’re uniquely certified to unravel them. “It’s a must to ask your self why a enterprise hires a author,” Cain stated. “To avoid wasting time? To assist them develop their model? Is it as a result of they lack writing abilities?” Decide what downside you wish to goal, he stated, and construct your providers accordingly. over Cain “hire me” pageFor instance, she identifies one in every of her perfect purchasers’ largest issues: discovering time to create a worthwhile copy.
Running a blog to construct your portfolio and credibility
Having by no means formally skilled in writing earlier than going freelance and having no background in writing, Cain got down to show his purchasers may do the job by constructing a portfolio of labor by visitor posting and running a blog.
“I found this was a better approach to acquire expertise writing high quality content material, but I wasn’t paid,” Cain stated.
She discovered alternatives and posts to write down by looking out “Write for us” on Google and her area of interest. A Visitor mail on Blog WizardHe stated that he has elevated the variety of potential clients reaching him.
Utilizing “heat interplay” to broaden their providers and clients
In 2021, Cain determined to broaden past small companies to supply copywriting and e mail advertising and marketing providers to SaaS firms. He stated he felt “exhausted” and that one other author within the trade had impressed him to make a change.
However diving into a brand new specialization required climbing a “buyer ladder”—a buyer line you needed to tackle to succeed in your perfect buyer. Cain’s final purpose was to work on gross sales funnels for SaaS companies, so the mom began by discovering entrepreneurial associates and following them on social media to see how she may probably assist them.
“You wish to take into consideration sizzling shot versus sizzling shot,” Cain stated. “Touch upon their posts, work together with their tales, present them you are invested of their lives and what they should say.” He’ll then flick thru potential purchasers’ web sites and look at areas the place he can enhance.
After two to a few months of publicly interacting with them, Cain will ship them a direct message and provide his providers. “I am preserving it snug,” Cain stated. “I normally say, ‘Have you considered including a funnel to your e mail? If you have not already, I will help you with that’.” subsequent rung of the shopper ladder.
#Figures #Freelance #Author #Carry #Prospects #Web